A Wayward Vision in Fashion

Bella the luxury boutique is a curated marketplace for the finest selection of new and authentic circular luxury fashion. At Bella, we believe that luxury fashion should be loved, well maintained, and passed on from one home to another where nothing is gone to waste and everything is reused. 

Bella was founded in 2020 by Khouloud Yehya, a professional fashion stylist and personal luxury fashion shopper in the region. Khouloud’s mission is to create a collaborative and circular marketplace tailored to those luxury fashion collectors who appreciates the fine intricate craftsmanship and invests in pieces that last and to those just stepping into the world of luxury and want to invest in that classic with a better deal.

We’re in business to save children with cancer

With every purchase made, Bella will be donating 25% of profits to the Children’s Cancer Center Lebanon (CCCL). CCCL is a non-profit organization that welcomes and treats children with cancer from all over the world.  We want you to know that with these donations you are changing the lives of children and giving them an opportunity at a life to explore. I have been following the organization for several years now and the cause has become something very dear to my heart. I have witnessed the miracles that can happen with the donations that are made. Giving back to these children and seeing the smiles on their beautiful faces gives me great satisfaction and happiness. Fighting cancer may be one of the most difficult battles a child and their family go thru; ensuring the children are given the right care and support can make all the difference.

Let’s make these numbers grow and together we can make miracles. For direct donation to the CCCL please visit our crowd funding page: https://bit.ly/39Da0bT


The proceeds of these donations have been approved by the Government of Dubai Department of Islamic Affairs & Charitable Activities Department license number 3143.


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